Portal Berita Ekonomi Senin, 22 Juli 2019

Perspektif Baru Bisnis & Ekonomi

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Executive Brief
  • 10:23 WIB. WTON - WIKA Beton masih menahan ekspansi pengembangan pabrik baru.
  • 09:57 WIB. BNI - BNI menaikkan anggaran pembentukan modal ventura jadi dua kali lipat.
  • 09:16 WIB. Syariah Mandiri - Bank Syariah Mandiri menargetkan 173 ribu pendaftar haji di tahun ini.
  • 08:57 WIB. IHSG - IHSG dibuka hijau 0,08% di awal sesi I.
  • 07:29 WIB. BRI - BRI telah menjual SBR007 sekitar Rp195 Miliar.
  • 07:08 WIB. BPJS Kesehatan - Kemenkes memproyeksikan defisit BPJS Kesehatan dapat meningkat hingga Rp28 triliun.
  • 06:40 WIB. China - Importir China sudah merencanakan membeli produk pertanian AS.
  • 06:38 WIB. KRAS - Krakatau Steel berencana melepas saham tiga anak usahanya ke bursa.
  • 06:26 WIB. WIKA - WIKA berencana menghimpun dana Rp5 triliun untuk pengerjaan proyek CPF.
  • 06:20 WIB. Pertamina - Pertamina Patra Niaga lakukan investigasi atas kebakaran truk.
  • 05:52 WIB. KAEF - Kimia Farma menyiapkan dana untuk menyerap right issue Phapros pada semester II/2019.
  • 23:08 WIB. Perikanan - Pemerintah tebar 2.000 kakap putih di perairan Anambas.
  • 21:25 WIB. Bank Asing - OJK: Indonesia sangat terbuka terhadap kehadiran kalangan perbankan Asean

104 Perusahaan Pemenang Millenial’s Top Brand Award 2019

104 Perusahaan Pemenang Millenial’s Top Brand Award 2019 - Warta Ekonomi
WE Online, Jakarta -

Generasi milenal mendapat perhatian penting di era teknologi saat ini. Sikap, perilaku, dan gaya hidup mereka berbeda dengan generasi sebelumnya. Generasi milenial menjadi target market yang menarik bagi dunia usaha karena populasinya yang besar dan akan tetap tumbuh sampai 2020. Perusahaan yang mampu mengenal apa, siapa, dan bagaimana perilaku dan kebiasaan generasi milenial akan mampu mendapatkan keuntungan bisnis di masa mendatang. 

Tahun ini, pertumbuhan pengunaan internet di Indonesia semakin meningkat. Hasil survei Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) menyatakan, total pengguna internet mencapai 143,3 juta jiwa atau 54% dari populasi penduduk Indonesia (APJII, 2019). Pengguna internet terbanyak pada kelompok usia 19-34 tahun sebesar 49,5%. Hal ini menunjukkan generasi milenial menjadi pengguna internet terbesar di Indonesia saat ini.

Memenangkan persaingan di dunia maya menjadi sangat penting untuk mendapatkan perhatian para milenial Indonesia. Beragam produk yang dipromosikan melalui media online berpotensi untuk memudahkan milenial mengenali produk tertentu yang berujung pada pembelian produk.

Oleh karena itu, Warta Ekonomi memberikan apresiasi kepada perusahaan-perusahaan yang berhasil membuat produknya menjadi pilihan milenial Indonesia, melalui Millenial’s Top Brand Award 2019.

Kegiatan riset dilakukan melalui metode kuantitatif menggunakan survei online melalui aplikasi mobile dengan jumlah kumulatif responden sebanyak 15.000. Kriteria responden adalah usia 18-35 tahun, merupakan konsumen barang dan jasa di setiap subkategori produk yang diuji, pendidikan minimal SMA, SES A-C. Survei ini dilakukan pada pengguna media sosial di seluruh wilayah indonesia pada Oktober-Desember 2018.

Proses penentuan merek-merek dalam Millenial’s Top Brand Award 2019 dilakukan berdasarkan siklus pengambilan keputusan pembelian, yaitu awareness produk, pembelian produk/jasa, loyalitas konsumen, dan rekomendasi produk.

Merek-merek pilihan milenial merupakan akumulasi dari proses pengenalan merek (brand awareness). Merekdengan awareness tinggi berpeluang yang besar untuk dibeli konsumen (brand used most often) dan memiliki tingkat loyalitas dan rekomendasi yang tinggi (net promoter score). Merek dengan nilai indeks tertinggi terpilih menjadi Milenial Top Brand 2019.

Produk-produk pilihan milenial tahun ini dikelompokkan dalam produk dan jasa: produk makanan dan minuman, fesyen, hiburan, restoran, otomotif, penerbangan, aktivitas online, dan jasa keuangan.

"Dari hasil penelitian oleh Tim Strategi Warta Ekonomi menghasilkan 104 merek produk dan jasa perusahaan di Indonesia yang menjadi pilihan responden milenial," kata Direktur Strategi, Mochamad Arief.

Setiap kategori produk dan jasa terpilih memiliki nilai indeks akhir tertinggi dibandingkan merek lain. Berikut nama-nama merek terpilih dalam Millennials Top Brand 2019.

No Merek Nama Perusahaan Kategari Title
1 Garuda Indonesia PT Garuda Indonesia Airlines 1st Millennial's Choice in Airlines Category
2 Citilink PT Citilink Indonesia Airlines 2nd Millennial's Choice in Airlines Category
3 Batik Air Lion Air Group Airlines 3rd Millennial's Choice in Airlines Category
4 Honda PCX PT Astra Honda Motor Automatic Motorcycle 1st Millennial's Choice in Automatic Motorcycle Category
5 Yamaha NMAX PT Yamaha Motor Kencana Indonesia Automatic Motorcycle Automatic Motorcycle 2nd Millennial's Choice in Automatic Motorcycle Category
6 Vespa Primavera PT Piaggio Indonesia Automatic Motorcycle 3rd Millennial's Choice in Automatic Motorcycle Category
7 BCA PT Bank Central Asia Tbk Bank 1st Millennial's Choice in Bank Category
8 Bank Mandiri PT Bank Mandiri (Persero) Tbk Bank 2nd Millennial's Choice in Bank Category
9 BRI PT Bank Rakyat Indonesia (Persero) Tbk Bank 3rd Millennial's Choice in Bank Category
10 Regal Marie PT Marie Regal Biscuit 1st Millennial's Choice in Biscuit Category
11 Nissin PT Nissin Biscuit Indonesia  Biscuit 2nd Millennial's Choice in Biscuit Category
12 Astor PT Mayora Indah Tbk Biscuit 3rd Millennial's Choice in Biscuit Category
13 Starbucks PT MAP Boga Adiperkasa Tbk Café 1st Millennial's Choice in Cafe Category
14 J. Co Donuts & Coffee PT J.CO Donuts & Coffee Café 2nd Millennial's Choice in Cafe Category
15 The Coffe Bean & Tea Leaf PT Trans Coffee Café 3rd Millennial's Choice in Cafe Category
16 Asuransi Garda Oto PT Asuransi Astra Buana Car Insurance 1st Millennial's Choice in Car Insurance Category
17 Asuransi Adira PT Asuransi Adira Dinamika Car Insurance 2nd  Millennial's Choice in Car Insurance Category
18 Asuransi Mobil Sinar Mas PT Asuransi Sinar Mas Car Insurance 3rd Millennial's Choice in Car Insurance Category
19 Go-Pay PT Dompet Karya Anak Bangsa Cashless Payment 1st Millennial's Choice in Cashless Payment Category
20 Ovo PT Visionet Internasional Cashless Payment 2nd Millennial's Choice in Cashless Payment Category
21 Doku PT Nusa Satu Inti Artha Cashless Payment 3rd Millennial's Choice in Cashless Payment Category
22 JNE PT Tiki Jalur Nugraha Ekakurir Courier Services 1st Millennial's Choice in Courier Services Category
23 Tiki PT Citra Van Titipan Kilat Courier Services 2nd Millennial's Choice in Courier Services Category
24 J&T Express PT Global Jet Express Courier Services 3rd Millennial's Choice in Courier Services Category
25 KFC PT Fastfood Indonesia Tbk Fastfood Restaurant 1st Millennial's Choice in Fastfood Restaurant Category
26 McD PT Rekso Nasional Food Fastfood Restaurant 2nd Millennial's Choice in Fastfood Restaurant Category
27 A&W PT Biru Fast Food Nusantara Fastfood Restaurant 3rd Millennial's Choice in Fastfood Restaurant Category
28 Prudential PT Prudential Indonesia Health Insurance 1st Millennial's Choice in Health Insurance Category
29 Allianz PT Allianz Life Insurance Health Insurance 2nd Millennial's Choice in Health Insurance Category
30 BPJS Kesehatan BPJS Kesehatan Health Insurance 3rd Millennial's Choice in Health Insurance Category
31 KPR BTN PT Bank Tabungan Negara (Persero) Tbk Home Ownership Loans 1st Millennial's Choice in Home Ownership Loans Category
32 KPR BCA PT Bank Central Asia Tbk Home Ownership Loans 2nd Millennial's Choice in Home Ownership Loans Category
33 Mandiri KPR PT Bank Mandiri (Persero) Tbk Home Ownership Loans 3rd Millennial's Choice in Home Ownership Loans Category
34 Traveloka PT Traveloka Indonesia Hotel and Flights Booking 1st Millennial's Choice in Hotel and Flights Booking Category
35 PegiPegi PT Go Online Destinations Hotel and Flights Booking 2nd Millennial's Choice in Hotel and Flights Booking Category
36 Agoda PT Agoda International Indonesia Hotel and Flights Booking 3rd Millennial's Choice in Hotel and Flights Booking Category
37 Indomie PT Indofood Sukses Makmur Instant Noodle 1st Millennial's Choice in Instant Noodle Category
38 Mie Sedaap PT Sayap Mas Utama Instant Noodle 2nd Millennial's Choice in Instant Noodle Category
39 Supermi PT Indofood CBP Sukses Makmur Instant Noodle 3rd Millennial's Choice in Instant Noodle Category
40 IndiHome PT Telekomunikasi Indonesia Internet Provider & TV Cable 1st Millennial's Choice in Internet Provider & TV Cable Category
41 Biznet Home PT Supra Primatama Nusantara Internet Provider & TV Cable 2nd Millennial's Choice in Internet Provider & TV Cable Category
42 First Media PT First Media Tbk Internet Provider & TV Cable 3rd Millennial's Choice in Internet Provider & TV Cable Category
43 Hoka Hoka Bento (HokBen) PT Eka Boga Inti Japanese Restaurant 1st Millennial's Choice in Japanese Restourant Category
44 Sushi Tei PT Sushi Tei Indonesia Japanese Restaurant 2nd Millennial's Choice in Japanese Restourant Category
45 Yoshinoya PT Multirasa Nusantara Japanese Restaurant 3rd Millennial's Choice in Japanese Restourant Category
46 Asus PT Dragon Computer & Communication Laptop/Notebook 1st Millennial's Choice in Laptop/Notebook Category
47 MacBook PT Apple Indonesia Laptop/Notebook 2nd Millennial's Choice in Laptop/Notebook Category
48 Lenovo PT Lenovo Indonesia Laptop/Notebook 3rd Millennial's Choice in Laptop/Notebook Category
49 Toyota Calya PT Toyota Astra Motor LGCC Car 1st Millennial's Choice in LGCC Car Category
50 Daihatsu Sigra PT Astra Daihatsu Motor LGCC Car 2nd Millennial's Choice in LGCC Car Category
51 Toyota Agya PT Toyota Astra Motor LGCC Car 3rd Millennial's Choice in LGCC Car Category
52 Tokopedia PT Tokopedia Market Place 1st Millennial's Choice in E-Commerce Category
53 Bukalapak PT Bukalapak Indonesia Market Place 2nd Millennial's Choice in E-Commerce Category
54 Lazada PT Lazada Indonesia Market Place 3rd Millennial's Choice in E-Commerce Category
55 Aqua PT Aqua Golden Mississipi Mineral Water 1st Millennial's Choice in Mineral Water Category
56 Nestle Pure Life PT Nestle Indonesia Mineral Water 2nd Millennial's Choice in Mineral Water Category
57 Le Minerale PT Tirta Fresindo Jaya (Mayora Grup) Mineral Water 3rd Millennial's Choice in Mineral Water Category
58 Honda CBR250R PT Astra Honda Motor Motor Sport 1st Millennial's Choice in Motor Sport Category
59 Kawasaki Ninja 250R PT Kawasaki Motor Indonesia Motor Sport 2nd Millennial's Choice in Motor Sport Category
60 Yamaha R25 PT Yamaha Motor Kencana Indonesia Motor Sport 3rd Millennial's Choice in Motor Sport Category
61 21 Cineplex PT Nusantara Sejahtera Raya Movie Theater Chain 1st Millennial's Choice in Movie Theater Chain Category
62 CGV Cinemas PT Graha Layar Prima Tbk Movie Theater Chain 2nd Millennial's Choice in Movie Theater Chain Category
63 Cinemaxx PT Cinemaxx Global Pasifik Movie Theater Chain 3rd Millennial's Choice in Movie Theater Chain Category
64 JobsDB PT Jobsdb Indonesia Online Employment Services 1st Millennial's Choice in Online Employment Services Category
65 Karir.com PT Karir Komunika Pratama Online Employment Services 2nd Millennial's Choice in Online Employment Services Category
66 Jobstreet PT Jobstreet Indonesia Online Employment Services 3rd Millennial's Choice in Online Employment Services Category
67 Go-Jek PT Aplikasi Karya Anak Bangsa Online Transportation 1st Millennial's Choice in Online Transportation Category
68 Grab PT Solusi Transportasi Indonesia Online Transportation 2nd Millennial's Choice in Online Transportation Category
69 Pizza Hut PT Sarimelati Kencana Tbk Pizza Retaurant 1st Millennial's Choice in Pizza Restaurant Category
70 Papa Ron's Pizza PT Eatertainment Indonesia Pizza Retaurant 2nd Millennial's Choice in Pizza Restaurant Category
71 Domino's Pizza PT Mitra Adi Perkasa Tbk Pizza Retaurant 3rd Millennial's Choice in Pizza Restaurant Category
72 Samsung PT Samsung Electronic Indonesia Smartphone 1st Millennial's Choice in Smartphone Category
73 iPhone PT Apple Indonesia Smartphone 2nd Millennial's Choice in Smartphone Category
74 Oppo PT Oppo Electronics Indonesia Smartphone 3rd Millennial's Choice in Smartphone Category
75 Coca-cola PT Coca Cola Amatil Indonesia Soft Drink 1st Millennial's Choice in Soft Drink Category
76 Fanta PT Coca Cola Amatil Indonesia Soft Drink 2nd Millennial's Choice in Soft Drink Category
77 Sprite PT Coca Cola Amatil Indonesi Soft Drink 3rd Millennial's Choice in Soft Drink Category
78 Nike MAP Active (PT Mitra Adiperkasa Tbk) Sports Shoes 1st Millennial's Choice in Sports Shoes Category
79 Adidas MAP Active (PT Mitra Adiperkasa Tbk) Sports Shoes 2nd Millennial's Choice in Sports Shoes Category
80 Skechers MAP Active (PT Mitra Adiperkasa Tbk) Sports Shoes 3rd Millennial's Choice in Sports Shoes Category
81 Panasonic PT Panasonic Gobel Indonesia Television 1st Millennial's Choice in Television Set Category
82 Samsung PT Samsung Electronics Indonesia Television 2nd Millennial's Choice in Television Set Category
83 LG PT LG Electronics Indonesia Television 3rd Millennial's Choice in Television Set Category
84 Tahapan BCA BCA Saving Account 1st Millennial's Choice in Saving Account Category
85 Mandiri Tabungan Bank Mandiri Saving Account 2nd Millennial's Choice in Saving Account Category
86 BNI Taplus BNI Saving Account 3rd Millennial's Choice in Saving Account Category
87 Kartu Kredit BCA BCA Credit Card 1st Millennial's Choice in Credit Card Category
88 Kartu Kredit Citibank Bank Citibank Credit Card 2nd Millennial's Choice in Credit Card Category
89 Kartu Kredit BNI BNI Credit Card 3rd Millennial's Choice in Credit Card Category
90 Mandiri e-Money Bank Mandiri E-Money 1st Millennial's Choice in E-Money Category
91 Flazz BCA BCA E-Money 2nd Millennial's Choice in E-Money Category 
92 Brizzi BRI E-Money 3rd Millennial's Choice in E-Money Category
93 Home Credit PT Home Credit Indonesia Electronic & Furniture Loans 1st Millennial's Choice in Electronic & Furniture Loans Category
94 Adira Finance Adira Finance Electronic & Furniture Loans 2nd Millennial's Choice in Electronic & Furniture Loans Category
95 AEON Credit Service PT AEON Credit Service Indonesia Electronic & Furniture Loans  3rd Millennial's Choice in Electronic & Furniture Loans Category
96 BFI Finance PT BFI Finance Indonesia Tbk Vehicle Financing Product 1st Millennial's Choice in Vehicle Financing Product Category
97 Adira Finance PT Adira Dinamika Multifinance Vehicle Financing Product 2nd Millennial's Choice in Vehicle Financing Product Category
98 FIF PT Federal International Finance Vehicle Financing Product 3rd Millennial's Choice in Vehicle Financing Product Category
99 Unit Link Prudential PT Prudential Life Assurance Unit Link 1st Millennial's Choice in Unit Link Category
100 Unit Link Carlink PT Asuransi Jiwa Central Asia Raya Unit Link 2nd Millennial's Choice in Unit Link Category
101 Unit Link Allianz PT Allianz Life Indonesia Unit Link 3rd Millennial's Choice in Unit Link Category
102 Toyota Avanza PT Toyota Astra Motor Small MPV 1st Millennial's Choice in Small MPV Category
103 Mitsubishi Xpander PT Mitsubishi Motors Krama Yudha Sales Indonesia Small MPV 2nd Millennial's Choice in Small MPV Category
104 Honda Mobilio PT Honda Prospect Motor Small MPV 3rd Millennial's Choice in Small MPV Category

Tag: Warta Ekonomi (WE), Generasi Milenial

Penulis: Redaksi WE Online

Editor: Rosmayanti

Foto: Sufri Yuliardi

Kurs Rupiah

Mata Uang Simbol Nilai Jual Beli
Arab Saudi Riyal SAR 1.00 3,728.00 3,690.58
British Pound GBP 1.00 17,543.07 17,366.04
China Yuan CNY 1.00 2,037.30 2,016.90
Dolar Amerika Serikat USD 1.00 13,983.00 13,843.00
Dolar Australia AUD 1.00 9,884.58 9,784.23
Dolar Hong Kong HKD 1.00 1,789.94 1,771.79
Dolar Singapura SGD 1.00 10,307.39 10,202.68
EURO Spot Rate EUR 1.00 15,750.45 15,588.60
Ringgit Malaysia MYR 1.00 3,403.02 3,366.49
Yen Jepang JPY 100.00 13,003.81 12,872.42

Ringkasan BEI

No Name Today Change Stock
1 Composite Index 6456.539 53.245 652
2 Agriculture 1359.948 0.169 21
3 Mining 1656.555 1.125 49
4 Basic Industry and Chemicals 836.222 20.201 72
5 Miscellanous Industry 1262.035 -2.850 49
6 Consumer Goods 2419.754 33.936 53
7 Cons., Property & Real Estate 497.831 2.310 80
8 Infrastruc., Utility & Trans. 1241.954 8.326 74
9 Finance 1325.581 8.757 91
10 Trade & Service 819.503 2.647 163
No Code Prev Close Change %
1 POLU 1,260 1,575 315 25.00
2 PAMG 416 520 104 25.00
3 GLOB 505 630 125 24.75
4 PICO 486 605 119 24.49
5 KIOS 520 630 110 21.15
6 FUJI 123 143 20 16.26
7 ASBI 340 384 44 12.94
8 ARKA 1,035 1,165 130 12.56
9 TMPO 162 180 18 11.11
10 IKBI 274 298 24 8.76
No Code Prev Close Change %
1 KBLV 436 390 -46 -10.55
2 KAYU 498 448 -50 -10.04
3 IIKP 62 57 -5 -8.06
4 SRAJ 310 286 -24 -7.74
5 SAPX 745 690 -55 -7.38
6 MINA 1,400 1,300 -100 -7.14
7 NICK 266 248 -18 -6.77
8 PBSA 760 710 -50 -6.58
9 TNCA 324 304 -20 -6.17
10 DSFI 135 127 -8 -5.93
No Code Prev Close Change %
1 SRIL 350 352 2 0.57
2 BHIT 81 85 4 4.94
3 MNCN 1,365 1,435 70 5.13
4 IPTV 242 248 6 2.48
5 BPTR 97 104 7 7.22
6 POSA 214 204 -10 -4.67
7 BDMN 4,840 5,100 260 5.37
8 ANTM 950 940 -10 -1.05
9 LPKR 278 284 6 2.16
10 BBRI 4,450 4,480 30 0.67