Portal Berita Ekonomi Minggu, 12 Juli 2020

Perspektif Baru Bisnis & Ekonomi

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Executive Brief

Apple Cuts Some iPhone Prices Outside U.S.

Apple Cuts Some iPhone Prices Outside U.S.
WE Online, Jakarta -

Apple Inc plans to cut the price of some of its flagship iPhones for only the second time in the device's 12-year history, pegging its retail value to past prices in local currencies outside the United States instead of the rising U.S dollar.

The move is an attempt to stem weak sales of the iPhone, particularly in overseas markets such as China where a 10 percent rise in the U.S. dollar over the past year or so has made Apple's products -which already compete at the top end of the market- much pricier than rivals.

Apple Chief Executive Tim Cook disclosed the plan after the company reported the first-ever dip in iPhone sales during the key holiday shopping period. The company has only once before cut iPhone prices shortly after it debuted in 2007.

Apple did not say in which countries it would adjust iPhone prices. Resellers in China already began cutting iPhone prices earlier this month after Apple lowered its sales forecast for the quarter ended in December. The company priced its new iPhone XS which was released in September at $999, the same price in U.S. dollars as its predecessor, 2017's iPhone X.

That worked for U.S. consumers but in countries such as China and Turkey the local currency had fallen so much against the surging U.S. dollar, it made the phone significantly pricier than its predecessor a year before. Apple had essentially asked the consumer to bear the cost of the strengthening dollar.

Baca Juga: China Retailers Slash iPhone Prices After Apple Sales Warning

On Tuesday, Cook said Apple will adjust foreign prices in some markets by resetting them at or close to what they were one year before in local currencies. Effectively that means Apple will absorb the cost of the strengthening dollar.

"We've decided to go back to (iPhone prices) more commensurate with what our local prices were a year ago in hope of helping the sales in those areas," Cook said.

Baca Juga

Tag: Apple Inc, Tim Cook

Penulis/Editor: Cahyo Prayogo

Foto: Reuters/Charles Platiau

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Mata Uang Simbol Nilai Jual Beli
Arab Saudi Riyal SAR 1.00 3,885.96 3,846.27
British Pound GBP 1.00 18,342.22 18,158.27
China Yuan CNY 1.00 2,081.13 2,059.98
Dolar Amerika Serikat USD 1.00 14,573.51 14,428.50
Dolar Australia AUD 1.00 10,114.02 10,011.94
Dolar Hong Kong HKD 1.00 1,880.43 1,861.69
Dolar Singapura SGD 1.00 10,457.46 10,349.69
EURO Spot Rate EUR 1.00 16,425.80 16,260.92
Ringgit Malaysia MYR 1.00 3,412.20 3,375.88
Yen Jepang JPY 100.00 13,609.93 13,473.25
Ringkasan BEI
No Name Today Change Stock
1 Composite Index 5031.256 -21.538 696
2 Agriculture 1053.805 -9.893 23
3 Mining 1284.564 -7.045 48
4 Basic Industry and Chemicals 760.577 -2.704 80
5 Miscellanous Industry 872.398 -10.019 52
6 Consumer Goods 1799.024 -18.272 57
7 Cons., Property & Real Estate 316.058 -3.797 92
8 Infrastruc., Utility & Trans. 893.846 -4.992 78
9 Finance 1112.206 1.603 93
10 Trade & Service 603.264 -3.289 173
No Code Prev Close Change %
1 FITT 53 71 18 33.96
2 UANG 352 440 88 25.00
3 ARGO 1,025 1,280 255 24.88
4 PGUN 260 324 64 24.62
5 LPIN 226 270 44 19.47
6 PRIM 278 320 42 15.11
7 KBLI 408 468 60 14.71
8 PEGE 109 124 15 13.76
9 APLI 110 124 14 12.73
10 MARK 720 805 85 11.81
No Code Prev Close Change %
1 SOFA 111 100 -11 -9.91
2 PANS 930 865 -65 -6.99
3 NASA 129 120 -9 -6.98
4 GHON 1,650 1,535 -115 -6.97
5 CANI 173 161 -12 -6.94
6 ARTA 348 324 -24 -6.90
7 MREI 5,450 5,075 -375 -6.88
8 BUKK 730 680 -50 -6.85
9 PURA 132 123 -9 -6.82
10 LCKM 352 328 -24 -6.82
No Code Prev Close Change %
1 BRIS 438 474 36 8.22
2 KRAS 346 350 4 1.16
3 BCAP 158 159 1 0.63
4 ENVY 126 133 7 5.56
5 BBRI 3,140 3,110 -30 -0.96
6 TOWR 1,070 1,065 -5 -0.47
7 BNGA 755 830 75 9.93
8 BULL 304 326 22 7.24
9 TLKM 3,110 3,110 0 0.00
10 PWON 416 406 -10 -2.40