Portal Berita Ekonomi Selasa, 12 November 2019

Perspektif Baru Bisnis & Ekonomi

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Executive Brief
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Apple Cuts Some iPhone Prices Outside U.S.

Apple Cuts Some iPhone Prices Outside U.S. - Warta Ekonomi
WE Online, Jakarta -

Apple Inc plans to cut the price of some of its flagship iPhones for only the second time in the device's 12-year history, pegging its retail value to past prices in local currencies outside the United States instead of the rising U.S dollar.

The move is an attempt to stem weak sales of the iPhone, particularly in overseas markets such as China where a 10 percent rise in the U.S. dollar over the past year or so has made Apple's products -which already compete at the top end of the market- much pricier than rivals.

Apple Chief Executive Tim Cook disclosed the plan after the company reported the first-ever dip in iPhone sales during the key holiday shopping period. The company has only once before cut iPhone prices shortly after it debuted in 2007.

Apple did not say in which countries it would adjust iPhone prices. Resellers in China already began cutting iPhone prices earlier this month after Apple lowered its sales forecast for the quarter ended in December. The company priced its new iPhone XS which was released in September at $999, the same price in U.S. dollars as its predecessor, 2017's iPhone X.

That worked for U.S. consumers but in countries such as China and Turkey the local currency had fallen so much against the surging U.S. dollar, it made the phone significantly pricier than its predecessor a year before. Apple had essentially asked the consumer to bear the cost of the strengthening dollar.

Baca Juga: China Retailers Slash iPhone Prices After Apple Sales Warning

On Tuesday, Cook said Apple will adjust foreign prices in some markets by resetting them at or close to what they were one year before in local currencies. Effectively that means Apple will absorb the cost of the strengthening dollar.

"We've decided to go back to (iPhone prices) more commensurate with what our local prices were a year ago in hope of helping the sales in those areas," Cook said.

Baca Juga

Tag: Apple Inc, Tim Cook

Penulis/Editor: Cahyo Prayogo

Foto: Reuters/Charles Platiau

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Kurs Rupiah

Mata Uang Simbol Nilai Jual Beli
Arab Saudi Riyal SAR 1.00 3,762.62 3,724.98
British Pound GBP 1.00 18,048.36 17,867.37
China Yuan CNY 1.00 2,015.89 1,994.97
Dolar Amerika Serikat USD 1.00 14,110.20 13,969.80
Dolar Australia AUD 1.00 9,669.72 9,572.11
Dolar Hong Kong HKD 1.00 1,802.39 1,784.39
Dolar Singapura SGD 1.00 10,366.76 10,262.86
EURO Spot Rate EUR 1.00 15,550.85 15,393.32
Ringgit Malaysia MYR 1.00 3,409.08 3,372.72
Yen Jepang JPY 100.00 12,936.83 12,806.93

Ringkasan BEI

No Name Today Change Stock
1 Composite Index 6148.740 -29.246 660
2 Agriculture 1415.410 17.876 20
3 Mining 1481.348 -43.290 49
4 Basic Industry and Chemicals 941.808 -7.757 75
5 Miscellanous Industry 1184.256 6.302 50
6 Consumer Goods 2070.639 -4.102 54
7 Cons., Property & Real Estate 508.975 -3.887 82
8 Infrastruc., Utility & Trans. 1146.636 -9.799 75
9 Finance 1267.562 -2.638 90
10 Trade & Service 804.666 -3.024 165
No Code Prev Close Change %
1 KAYU 81 109 28 34.57
2 SINI 183 246 63 34.43
3 BMSR 183 246 63 34.43
4 SKYB 59 79 20 33.90
5 SWAT 89 110 21 23.60
6 ANDI 140 171 31 22.14
7 ARTA 342 410 68 19.88
8 SLIS 3,510 4,200 690 19.66
9 PGLI 128 149 21 16.41
10 YPAS 430 498 68 15.81
No Code Prev Close Change %
1 ARTO 3,080 2,310 -770 -25.00
2 OMRE 1,675 1,260 -415 -24.78
3 FORZ 675 510 -165 -24.44
4 TGRA 720 555 -165 -22.92
5 BYAN 14,400 11,600 -2,800 -19.44
6 PORT 550 454 -96 -17.45
7 PCAR 1,650 1,400 -250 -15.15
8 FIRE 1,595 1,375 -220 -13.79
9 LMSH 422 364 -58 -13.74
10 POLU 2,180 1,900 -280 -12.84
No Code Prev Close Change %
1 IPTV 540 520 -20 -3.70
2 MAMI 248 250 2 0.81
3 BBRI 3,990 4,000 10 0.25
4 KPIG 136 131 -5 -3.68
5 PTBA 2,580 2,600 20 0.78
6 BBCA 31,400 31,475 75 0.24
7 MSIN 470 470 0 0.00
8 PSAB 262 276 14 5.34
9 TCPI 4,720 4,500 -220 -4.66
10 EXCL 3,450 3,300 -150 -4.35